Decided this was the most relevant forum to post this on, so here is a quick review:
Not all USB Cables are created equally

Highlights of this cable include:

Gold plated Connections
Heavier than average gauge wiring
Nylon Jacket on the cable
12 month Warranty

Pretty straightforward on paper, but this is hands down the best USB cable I have owned in the last 6 years of using micro USB devices. Obviously very durable, I haven’t had the cables for long enough to notice a charging performance difference, and in terms of length I would rather have too much than too little. Overall, a very good purchase and a valuable edition to my EDC Pack.
Unboxing